I always feel uncomfortable when i hear some business owners saying " I dont Need a Website , Its a Waste of money". Your website is not just an ego product, But an Impact and your Advertising tool. Just like having a letter headpaper, business card, leaflets and catalogue so its your website.
To pass Information
It is Important to know that if you have a product that needs explanation or if you need to pass information to your potentials customers, you can't be ready to do that 24/7. But something can do that for you 24/7, and that is your website. All you need to do is to upload all your information, description, price list, leaflets, catalogue, dosage, usage, manuals, etc on your site and your customers will be more than happy with you, Because when they need information about your product and probably your phone is not accessible they can get all they need on your site.
To Create Awareness
Have you changed you price lately?, Do you have any form of change about your product?,Are you offering promotional items to your customers if they can do good business with you than they have been doing before?, All these must be explained to your customers in details and the only way to do that faster, easier, and at the same time reduce cost, is to direct them to your website.
To Do Business Online
One of the most incredible aspects of marketing with the internet is the fact that there is no limit to the geographical area you are able to market to. You should not just limit yourself to the location which you live. You have the potential to have customers from all over the world, literally WORLD WIDE PROFITS.There is a great news for you. You can sell your product even to a man in another continent. Your Website takes your business far more than you could imagine. You can have more customer than you are having by just marketing your site. You can get a customer from America, Africa, Australia, Europe and Asia. We believe that in the next 5 or 10 years this looks to really explode in growth, we feel its very important for you to get in right now so you can take advantage of this growth when it comes and ride the wave to success.
To Improve Competitive Advantage
One of the reasons that small businesses go online is that a well designed website for even a one man business can have just the same presence on the web as a multi-national corporation.Communication, marketing and printing costs are lower too, as in the cost of using full colour. Larger businesses sees it as a way to reinforce not only their brand (which is becoming increasingly important), but also as a way to reinforce an image of leadership and potential. All businesses sees it as the key to keeping ahead of the competition.